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Thinking

Sport: A positive platform in a pandemic9288彩票软件地址娱乐

How can firms even think about growth at a time where their primary product, live sport, is no longer available for fans? History and data have taught us that when brands act effectively in a time of crisis, they emerge far stronger than competitors after the event. So, what can sports brands do to remain relevant when disappearing is not an option? >

Thinking

Brand resilience in the time of COVID-199288彩票软件ios线路

We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying. >

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Regenerating an iconic brand9288彩票软件app二维码

Duracell’s famous copper-and-black color scheme reborn in new pack design across Asia, Europe, Africa and Latin America. >

About

Why the boat?9288彩票软件在线客户端

Because we’re always in motion. Because we’re nimble. Because our founder Walter Landor boldly established our company on a ferryboat docked in the San Francisco Bay—and because that spirit of adventure lives on in us today. >